Cambridge Forums
Connecting industry leaders on global and domestic topics
- Client
Cambridge Forums
- Role
Senior Designer, Executive Agency
- Services
Discovery & Strategy, Prototyping, Visual Design, UI & UX Design
A forum is an unparalleled learning opportunity for preeminent leaders in their field. Each invitation-only, discussion-based event connects those at the peak of their profession on global and domestic topics.
Cambridge Forums orchestrates exclusive gatherings, inviting only the most accomplished legal advisors and senior executives to share insights and learn collectively. Since 2004, they have hosted over 300 forums across Asia, Europe, and North America.
Recognizing the need for a streamlined approach to member registration, accommodation, and an exceptional forum experience, the Executive Agency team, in collaboration with Cambridge Forums, delved into a profound understanding of their audience. Through user journeys and an in-depth audit of the previous setup, we crafted a comprehensive package. This included forum microsites, a dashboard, and discussion boards seamlessly integrated into the new website. Every aspect, from movement to transitions, was thoughtfully considered to enhance the overall user experience.
Responsive UI System
To ensure a consistent and cohesive experience across all new features, we designed a unique design system based on elements, components, and modules that are completely interchangeable.
The Dashboard
The Dashboard serves as the hub for attendees to organize and prepare for their upcoming forums. Here, they can request accommodations, review forums they've attended in the past, and access reading materials. Notifications keep them updated wherever they are.
The Discussion Boards
During the forum, users can access the discussion boards to stay in touch with other members, discuss ideas, and exchange business opportunities.
The Responsive Experience
The newly designed platform serves as a companion to members from the moment they show interest until after a forum has ended. Building a system that is lean, easily accessible, and works across all devices was crucial to the overall experience.
