Fortune cookies, chop suey, egg foo yung… is ‘Chinese food’ Chinese cuisine?
Confucius was a Foodie is a TV documentary series in which Chef Christine Cushing eats, cooks and explores her way through the world, looking at the surprising influence of Chinese cuisines.
Involvement from early stages of the project allowed for the opportunity to create a comprehensive brand and to establish the design direction for printed and online materials. A compelling and easy to use website was developed to deliver exclusive content for foodies and fans. Exclusive content included: video extras, tidbits, guides, interactive stories, quizzes, and 360 vr experiences.
Confucius was a Foodie Website
Wireframes for the main website based on client interviews and user research/strategy, including journeys and personas
The main website serves as a platform to enhance the viewing experience by offering additional content such as video extras, interactive stories, and more.
Interactive story exploring the evolution of the Noodle – the staple food in many parts of the world for at least 2,000 years
Interactive story exploring the evolution of the Dumpling around the world. Scrolling reveals path and points of interest, followed by information regarding the journey