Lansinoh
Making every mom’s journey a little easier, today and for the future
- Client
Lansinoh Laboratories
- Role
Head of Design, pb+j
- Services
Discovery & Strategy, Visual Design, UI & UX Design, Web Development, Launch & Post-Launch Improvements
We believe when mothers thrive, we all thrive.
Lansinoh, a trusted ally for nearly four decades, sought to enhance its digital presence to better support new mothers worldwide. As Head of Design, our team led the website redesign, focusing on warmth, accessibility, and storytelling.
Through stakeholder interviews and market research, we crafted a clean, comforting digital experience that resonated with Lansinoh’s diverse audience. Prioritizing educational content over product promotion, we ensured visitors left empowered and informed.
Since its launch on March 8th, 2023, the website has seen profound impacts: steady traffic, deeper engagement, reduced bounce rates, and increased visibility for product pages. New features like flexible payments and hybrid buying options continue to evolve Lansinoh’s digital ecosystem, ensuring it remains a steadfast support for mothers globally.
“Shoutout to the entire PB&J team! We launched in over 6 countries this morning. People have been raving about the website’s design and look and have nothing but good things to say about it.”
—Umer Paracha, Director of eCommerce & Growth at Lansinoh Laboratories