Light House Co.
Your premier destination for designer lighting, furniture, & home decor
- Client
Light House Co.
- Role
Head of Design, pb+j
- Services
Discovery & Strategy, Branding, Visual Design, UI & UX Design, Web Development, Launch & Post-Launch Improvements
Light House Co. & Lighthouse Cabinetry redefine living spaces through exceptional craftsmanship and bespoke cabinetry, offering unique lighting, furniture, and décor with a focus on customer satisfaction.
As Head of Design, I led a brand analysis that drove a strategic website overhaul, CRO tests, and marketing initiatives. The rebranding balanced sincerity, excitement, and competence, introducing a refreshed visual identity.
A proposed logomark and refined logotype aimed to unify Light House Co. and Lighthouse Cabinetry, elevating brand recognition. While the logomark received overwhelmingly positive feedback in user testing, the final decision to proceed without it reflected client preferences.
A natural-toned color palette and refined typography added warmth and hospitality, while the redesign delivered an integrated e-commerce platform. User feedback highlighted sentiments of trust, warmth, and community, deepening audience connections.
Identity Renewed
Leading the rebranding initiative, I proposed a new visual identity featuring a refined color palette, distinctive logomark, and typeface pairing that embodied sincerity, excitement, and competence. Although the logomark received strong user approval, its adoption was guided by client preferences. The rebrand ultimately elevated recognition and transformed customer perception.
Objective-driven UX/UI Overhaul
Revamping Light House Co.'s digital presence, we focused on a targeted analysis and practical website redesign. Prioritizing improvements in UX, UI, and technical aspects, the result is a streamlined, feature-packed e-commerce platform. Strategic navigation refinements and innovative feature integration align seamlessly with the brand's identity, ensuring a memorable shopping experience.
