Pela

What if our oceans were plastic free?

Pela, dedicated to building a waste-free future, crafts screen protectors and phone cases from environmentally sensible materials. With community, creativity, and consciousness at its core, Pela aims to educate and inspire those committed to making a positive impact on our planet.

As an Aspirational Authority, Pela recognized the need to enhance its online store to better convey its evolving story. The refreshed identity is encouraging, editorial, and community-focused. The natural green motif and geometric-shaped logotype, already part of the brand, are now complemented by a new typographic voice—a modern-day story headline paired with friendly body copy. The online store’s abundance of white space directs attention to imagery, while subtle transitions offer meaningful feedback as users navigate their purchases.