Pela

Everyday products without everyday waste

Pela
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What if our oceans were plastic free?

Pela produces screen protectors and phone cases made of environmentally sensible materials to help build a waste-free future. With community, creativity, and consciousness at its core, Pela educates and inspires people who are committed to making a positive impact on our planet.

The Aspirational Authority. Pela is a brand that was maturing, thus looked to redesign its online store to better tell its story. The refreshed identity is encouraging, editorial, and community-focused. The existing natural green motif and geometric-shaped logotype are paired with a new typographic voice that conveys the mood of a modern-day story headline with friendly body copy. Plenty of white in this online store gives centre stage to imagery while subtle transitions provide meaningful feedback to the user as they make their purchase.

Avenue Road A total-concept design destination for architectural fixtures, furniture, and art Confucius was a Foodie TV documentary series with Canadian chef Christine Cushing